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Guidelines and Style Guides

Brand Identity Guide

Our Brand Identity Guide was created to ensure all print communications — publications, stationery, business cards, promotional items, signs, and all other documents or items representing ¶¥¼¶¹ú²úÊÓƵ or its departments and offices — present a clear, consistent, and positive identity.

Editorial Style Guide

This Editorial Style Guide is intended to help ¶¥¼¶¹ú²úÊÓƵ writers and content managers communicate clearly and consistently by addressing common style, writing, and grammar questions. It is based on the Associated Press Stylebook (with some ¶¥¼¶¹ú²úÊÓƵ-specific exceptions).

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Social Media Guidelines

Our social media guidelines are for ¶¥¼¶¹ú²úÊÓƵ faculty and staff who post to social media as part of their ¶¥¼¶¹ú²úÊÓƵ-affiliated work, or who maintain social media channels for their departments, programs, or offices.

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Web Guidelines

When maintaining ¶¥¼¶¹ú²úÊÓƵ department and office websites, content managers should follow ¶¥¼¶¹ú²úÊÓƵ’s web guidelines.

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Contact Information

University Marketing and Communications

Office Location
  • 138 Woodland Street
    Main Office, Room 207
    Worcester, MA 01610

  • 1-508-793-7441
  • 1-508-793-7565 FAX